Blossom Bakery
Branding and functionality strategy, 2021-2023
“Blossom Bakery is a non-profit bakery dedicated to selling fresh baked quality food in areas of DC that are barren of healthful food and industry. We work with historically underemployed individuals providing a growth driven environment with an emphasis on increasing one’s resiliency and soft skills. Our goal is to be part of a local food ecosystem east of the Anacostia River aimed at righting the wrongs of the American past. We see food as our bridge to community, connection, correction and healing.” https://blossombakery.org/?v=7516fd43adaa
With the iconic cherry blossom tree growing with the D.C. flag, The visual identity I created for Blossom Bakery demonstrates the promising idea that planting seeds can bear fruits.